In recent weeks, I've been marking up my book reviews using microformat review code. This will enable my reviews to appear more prominently in search engine results where rich snippets are available, like this:
Unlike regular search results which display only plain text, pages which are marked up using microformats are more eye-catching and concise, containing star-ratings, summaries and more.
Many major websites have been marking up their pages using microformats for some time, but as Google is beginning to display rich snippets among regular search results it's important for us as independent bloggers to keep up and retain our search engine rankings!
So in this post I'll explain how we can easily mark up our review posts and enhance their ranking in search engine results.
An example of a "marked-up" review in Google search results |
Unlike regular search results which display only plain text, pages which are marked up using microformats are more eye-catching and concise, containing star-ratings, summaries and more.
Many major websites have been marking up their pages using microformats for some time, but as Google is beginning to display rich snippets among regular search results it's important for us as independent bloggers to keep up and retain our search engine rankings!
So in this post I'll explain how we can easily mark up our review posts and enhance their ranking in search engine results.